Use cases,
Real products,
Transparent team,
Active and many more that scammers also use this and also victim many investors money like miracletele. And many more. So ICO campaign now a days are very risky
gee , that is the popular preference of investors but they didnt know that scammers already infested this preferences .
now what are we going to do now when its almost impossible to detect or to avoid a scam project ? i guess the best possible way to avoid them is to avoid newer ico or simillar kind of investment just to be safe and divert your attention to some verified and 100 percent legit assets like cryptocurrencies ( ex. btc , eth , ltc and alike ) .