and even the websites use the same template...
but so many new ICO, how to check if it's scam, or worth to invest...
First thing, good ICOs know that Marketing is the most important because of huge competition, so the first thing you can check in a good ICO is the marketing. If it has a good and smart marketing then continue read its whitepaper. If the whitepaper is good , go check the team.
p.s. The most important thing with the team is to be people with good background, it doesn't matter to be all geeks or developers. Steve Jobs wasn't a developer but made Apple.
Check DIW, for me is the best ICO, I bet all my money on it