Me either, I wasn't expecting that stake would go this far and have a partnership with Drake. Before it was Israel, and then the other partnerships like with Dendi for esports (Dota 2). Now, it's with Drake who's also a player of stake.
As stake did the impossible with this partnership, we can be sure that they can go miles away with any partnership and any possibility that they can be a partner to any personality that's very known worldwide.
This is not new since Stake is owned by a huge company and one of the early Casino in crypto. Drake is having the time of his life for experiencing a hassle free betting experience considering how huge his bet size. Typically Casino wouldn't allow this kind of high roller bet yet Drake doing it casually on every fight in UFC and Football. I believe he has a cashback on all his bet as his partnership with Stake. Drake will not do this kind of partnership unless he will got something out of it.
Yes, not new but it's different this time because it's Drake. Unlike the usual partnerships by stake being made, most of them are with fighters, athletes, and players.
But Drake is on the next level even though he's not the same with those partnerships and athletes/fighters. I don't want to compare him but it's that he's got more reach for real.
Drake has been a long time player in stake, so maybe, this is the reason why they forged a partnership with them.
As a loyal patron, despite of not being an athlete, and a popular face in the music industry, they saw him as a good representative of the casino.
He has huge number of followers in social media, who is a very good candidate to influence his followers.
So now we understand that when Drake posted those huge bet slips, was in preparation for this big partnership ahead.
Now, I guess, a lot of his followers are now waiting for the live stream, and probably most of them are not previously stake players.
As small players, I would prefer to wait for the giveaway from this new deal. I heard on Telegram that there will be a record breaking giveaway to celebrate this partnership. Hope to see the giveaway will be posted soon and all Stakers can enjoy it. 
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