Drake is a way too bigger name than I assumed Stake could ever reach. I mean UFC is not a small thing neither, nor Watford neither. However, Watford was achieved before so that shock was over when Stake did it, and when they did UFC, I am not a big fan so I didn't really cared about it all that much.
However, Drake is globally known and it is not just some sponsorship, it is basically just a big life style deal. I mean all those who are fans of Drake (which MANY out there) and the ones that gamble as well, or look up to drake (which we shouldn2t look up to celebs) will definitely prefer stake now and that is a big deal, a very big deal.
Drake as ambassador will bring his followers to Stake, it is win-win situation for both parties. Tomorrow it will be huge stream with Drake since he will drop extra bonuses in live stream and I expect more than 30k viewers compared to average 4k viewers each Saturday.
It is surely big deal, probably over 100 mln will be paid yearly for this partnership 😀
Just pure speculation around this partnership, someone said Drake is now partial owner of Stake. No idea if this true or not.