Just like Satoshi did
Satoshi didnt, and what the developers spend is spent on development, research and the hosting costs.
They are well respected trustworthy people in my opinion, and Steemit is getting better and better as the day goes by, almost every week new features come out, and even though the price is not that good now, the value is rising.
So if you are an investor you might want to look out for a cheap opportunity here in my opinion.