I dont think their profit margin is that high with the gear, their secret is to build the machines and then mine with them a couple months before giving to public.
Unable to pre sell to the public at inflated prices anymore, I doubt they can make mining gear at that profit margin again unless they can con more people as they are going private now, which is what the new strategy is I believe with the A series funding round.
I would expect at least 30% of ~25m$ pre-order sold (Batch 1). The NRE of a 28nm ASIC and production cost should run much about 10m$? Batch 2 was then pure profit for them, as R&D has been paid for. I'd expect the marginal cost to be comparable or lower than the Bitmain L1, so a Titan costs 1800$ to produce after R&D.
That said, this is pure speculation, I simply don't know.
The pre-order scams etc. will also damage Bitcoin and the hoped for spike in prices may not happen. At that point it's going to be difficult to make new hardware and profit from that as before, because the marginal increase in performance/watt does not justify the explosion in R&D costs. So from now on it'll be about "cheap", not about "quick to market" (IF they sell any)