I have analyzed some available data re Boden center:
http://www.thelocal.se/20140213/bitcoin-giant-to-open-new-mega-swedish-huband
http://www.gp.se/nyheter/sverige/1.2276893-datorhall-for-bitcoin-byggs-i-bodenInitial parameters: 5500 sq. meters
This is approximately 70x80m
Assuming that shelfs with modules are 90% of space or ~5000 sq meters with 70X70 am dedicated to hashing units.
By looking at the pictures in detail and guesstimating some parameters it looks like that the are at least 35 vertical units with each unit being ~1.0-1.5 wide (has to accept 5 hashing units). Analysis of the video provides more precise estimate of ~40 vertical units in a row because there are about ~20 vertical units before the middle column which is most likely central, hence i am comfortable with ~40 vertical units in each row. Next parameter-distance between rows: by the photograph in thelocal.se it looks like about 1m between rows with hashing units and about 1.5m between backsides (where wires are). Shelfs are about 1m wide. Therefore, each double sided hashing row is approximately 4.5 meters wide=0.75 (half of service row)+1 (shelf)+1 (narrow row where Kinnemaar is standing)+1 (another shelf)+ 0.75 (another half of service row). Therefore, there are 70/4.5=15-16 such double rows. With 2X40X30=2400 hashing units per each double row, this facility has (or will have) ~36000-38400+/-10-15% hashing units. I assume that each hashing unit is ~0.16th/s (I am not sure about this-please correct if I am wrong here).
If so, then total hashing capacity of this facility is ~5.76-6.14Ph/s or 1920-2048 Neptune-equivalents at 3th/s. Batch zero and batch 1 together were ~2700 Neptunes. If 25% were refunded (pure quesstimate=675), then all current batch zero and batch 1 customers could be covered by this facility, but, interestingly, batch 2 customers would NOT be.
You may want to cross-reference with the prospectus:
http://www.business-sweden.se/en/Invest/Industry-Opportunities/ICT/The-Data-Center-Initiative/Available-Data-Center-sites/Existing-buildings/The_node_pole_Boden-_Industrial_Buildings/I think they are in "Building 1", by looking at the big red doors.
Looking it up on Google maps and measuring the building sizes directly from that gives Building 1 as 130m x 44m.
I suspect the area within that they are using is roughly 120m x 42m, as some of the space is used by internal offices.
I agree the shelf size looks like 1m x 1m and I think the gap between rows in the cold aisles is more like 2m because they are using ambient air cooling which needs wide rows to work well as there does not appear to be any air-handling equipment to supply the cold air to those aisles (other than the heatsink cooling fans themselves sucking it in).
The cooling efficiency of this setup is not great because of all the local air re-circulation but as they are not paying for the cold air I doubt they care too much.
A consideration would be the humidity of the air which at sub-zero could be very dry and data centres of this type would usually have an external air handling/conditioning unit to remove dust and re-humidify the air before injecting it into the cold aisles, to prevent static build-up. Let's hope those shelves are properly earthed.
The prospectus shows that long-term they are not limited to 10MW, and initially they would have "only" had 3MW available.
I think it's fair to guess that the hashing units they are using are based on the November Jupiter ones which are 0.17TH/s each (well, my ones are anyway).
I see 6 hashing units per shelf width (i.e. a fully populated Jupiter controller board) and 6 occupied shelves vertically (they are not currently populating the top shelf), so 36 per veritical column.
I agree with 40 columns deep in the rows they have shown, as you say.
Looking at the video, I think they have only racked 1/4 of the available floor space at the time the video was made, but this judgement is made difficult because they never show a shot across the opposite direction of the shed.