Topic: Understanding the Impact of Social Media in Gambling. - page 12. (Read 1635 times)

This is indeed a very serious concern I have unfollowed a lot of social media influencers, even those I followed for many years because they are already making money from the ads and yet they still promote gambling platforms at the end of the videos, I am concern because they are using viral videos that children and the vulnerable can watch, they should be a role model but instead, they are corrupting minors on how they shill these gambling platforms, there are right places to promote gambling platforms not on social media using viral videos that children will be interested to watch.

There is a pending law that penalizes social media influencers that promote gambling platforms on social media using viral videos, there is a stiff penalty and some years of imprisonment, that's the only way to eradicate these local social media influencers.

Vlogger doesn’t have any decency to research first their supporters ages range before they accept gambling content.

In my country Philippines, there’s a lot of streamers and vloggers that the usual content is for gaming which young age watching already promoting gambling and change all their content to gambling. They don’t care anymore about their young followers as long as they are being paid since online pay them huge amount compared to their normal salary when they are streaming.

This is the sad part on social media. Gambling content should be removed on social media platform or at least have a restriction for young audience.

I don't think freelance influencers care about their target audience, it's a task for the advertiser not the blog. Influencers are focused on maintaining the blog, to keep it updated. They need money to run the blog efficiently. Advertisers like casinos, offer them enough funds to place those ads. Because they, the casino, see the blogger discuss gambling in his online space. Most gambling ads are placed on game related blogs. Else the conversion rate will be low. However, advertisers may not care about the niche, if the influencer has enormous number of followers.

Such ads are disseminated across such pages, because out of those millions of followers, they'll be thousands of gamblers. Who will be interested in trying out the advertised gambling platform. Moreover, in the context of this thread, advertisers may want to convert non gamblers in the page to gamblers, by placing such ads aggressively. That is the influencer has to promote gambling on every single content he creates. Hence, kids visiting such page will one day get interested in gambling. Especially if the ads are spiced with a cash prize. Internet users are mainly tricked with giveaways and related ideas. "Money call the shots or makes the mare go", so, the influencers can't resist some cash offers for an ad placement, even when they dislike placing such ads.

this is one of the viral issues here in our country because some youtubers/ influencers are doing Mommy/Child parenting vlog wherein their contents are for kids but at the end of the video, there's a 1 minute video promotion about gambling, yes, they have a disclaimers but we all know that we can't control a viewers actions so vloggers should be aware of the impact that may affect their viewers especially that there's a kids or minor who watched their videos. Parents should limit their children in using social media as well because there's a lot of restricted videos going viral nowadays.

Social media has a huge impact and influence on everything, gambling is no exception.
Look at Drake for example, he makes some posts about his bet slips and all the kids join stake and want to do the same.

In the past social media in connecting to gambling was often used for scams only. Like some clowns promoting their "fixed games" with fake winning slips and fake money videos. Saw plenty of these like 5 or more years ago but now gambling is a big part of social media.
Streaming is basically also social media and we all know how big gambling streams are. This in connecting with youtube being full of "big win" videos, poker channels, sports betting picks and more is such a big industry now, it's amazing and scary at the same time.

I see that this kind of promotions is common now a days, even popping up every now and then, but what the parents should do is to put some parental guidance restrictions on the phones their kids are using. For example, you can only subscribe to the kids zone on YouTube and instruct your kids to only visit YouTube. Don't allow them to visit any other social media channel apart from the once you have probably seen to be safe for them. Kids are always fast in learning and if they are exposed to those gambling stuffs more frequently, they can decide to try it one day until they become gamblers at a very young age.

This is true. But what about those betting shops also that have offices all around the town that young people can easily notice. If gambling advertisement is not regulated, there are more ways now that children can easily be exposed to gambling ads. In the world we are, we need to educate our children which is what that is best because they can not avoid gambling ads. I do not know of countries like US and EU but in Africa and Asia, the government of many countries in those later continents do not do anything against gambling ads. Children education concerning gambling is very important. How it is risky needs to be known by the children and teenagers.

Advertisements or videos from YouTube or other social media really influence the mindset of children who cannot yet control themselves. They tend to try something like what they have seen because they want to know what will happen with it.
They don't think about the impact of gambling if they gamble continuously because they just want to gamble without thinking much. This causes many children to be exposed to gambling at their age, making it difficult for parents to tell them what the consequences of gambling are and the impacts if they gamble for a long time.
Not many influencers think about their target audience because their goal is to make money from their videos. As long as they can still get lots of visits to their videos and can still make money, they will continue like that without thinking about the consequences their visitors will receive.

I think gambling based content is free for all on youtube and not flagged as 18+ and this indeed has a bad impact on the less than 18yr old population including all other sites that are doing the same.

Those who have been taught from their childhood the importance of saving and the control of spending will face less problems after seeing such content but those who have been kept away from these ideas and did not get enough pocket money at times to spend, will easily get into the world of gambling. Addictions are easy to acquire and difficult to get rid of, hence as parents we should teach the kids about money and allow them some money to spend with a challenge to save more than spend every month. Such exercises can help avoid gambling addiction and in the broader perspective compulsive spending.

I have noticed many times, that influencers rarely care about what they advertise. With gambling the situation is really scary, as with a wish to get as many referrals as possible, they are ready to do everything. I think you have heart about such gambling addicted person/influencer as Mellstroy ? Just look at what he does on his stream, what he spends money on and how popular he is. This is terrible what he teaches young kids. And social media, with all its hype, only make him more popular. I would say that social media is mostly a plague and a lot what we see in it must be filtered.

That is the more reason why gambling shouldn't be hidden from the young ones and most people basically practice anything they see online more especially when they come from celebrities or influencers that is the reason why people need to educate their children with proper knowledge of the things happening around them so that when they hear it outside, they won't be misled or misinformed.

Influencers have nothing to worry about because at the end of the day, they're counting their profits and becomes dependable for the system. I know how complicated it can be for those of us that's yet to stick to profits, Influencers accepts the terms involved, for those desperate bloggers, as long as they're making money, they don't care about the impact on gambling to their viewers. They're up and ready to provide ads and stipulates the ratio and popularity of gambling.

You're not wrong mate.
The importance of social media influence on gambling can never be overemphasized. But as we already know, whatever that has an advantage also has a disadvantage. While the media is successfully making gambling more popular than it already was through media ads and promotions, children are also seeing them and this could have a negative impact on them.

Children as we know can be quite inquisitive and always has the urge to try new things, especially things that are off their limits. Now children has access to smart devices like phones, computer, tablets and other gadgets that can allow them access these sites. And now we have gambling sites that dont require kyc to get registered. They can easily get hold of these sites and start gambling.

Gambling at a very young age like that could have lots of psychological and mental effects on children, considering the fact that gambling can be really addictive.
When these influencers do these ads, they forget to also talk about the negative aspect of gambling, they make gambling appear to be a one way ticket to maximizing profit without pointing out the risk of losses too.

It's now our responsibilities to teach our kids when we notice they're suddenly developing interest in gambling. We ought to teach them and enlighten them about the risks associated with gambling.

Even they know the target audience, how they can able to limit kids that watching to their videos? no way.

This problem is caused by money.

The parents didn't learn parenting skills, so they don't know whether they should allow their kids to use cellphone or not. Even they know it's not good to let their kids to use cellphone, they can't really control their kids due to lack of time. Lack of time caused by they need to work in order to earn money.

Social media influencers are going to accept any influencing gig given to them as long as it pays the bills. Only social media influencers with strong moral principles and ethics that would reject some gigs. Even if they have to advertise sports betting and gambling they should be aware the  people who follow them and can be easily influenced to tell them strongly that gambling is not for kids because of how addictive it is. They owe those them this responsibility and to be completely honest with them. On the other hand when we see such adverts we should play our own part and tell them in our comments that gambling is not for the underaged.

That's strange, are you saying that kids intentionally follow influencers that are into gambling? Influencers are different from influencers as not all of them are into gambling but what could make kids follow such people? I find this strange.

Anyways, it's left for parents to be there before the kids are exposed to such things, we can't always believe that our kids are safe because we don't know what they will find on the internet tomorrow.

It is better to tell the kids about gambling before they know gambling by themselves, tell them the reality of influencers as well, they are the safest people online because they aren't throwing money into anything, there jobs is to tell the world about a casino since they have a lot of followers and they will get paid.  

We are in a world where everyone wants to make money and no body cares of the negative effect it will cause to other people out there. Although most of this advert usually comes with caution that only parmits 18years+ which means viewers under the age of 18 years are not allowed to participate. But that doesn't stops or change anything because underaged persons see that caution as not useful and outdated, because even underaged youths watch pornography online despite is marked 18+ but as the case may be, the world is gradually changing. So everyone is doing what pleases them. Even if social media influencers promote gambling in other hidden platforms you will still see underaged people there because social media is now filled with underaged persons. In my own sudjestion there nothing wrong in advertising gambling on social media, it depends on how the person who petronises it used it.

It's just like in a market, people sell different things both good, bad and ugly thing. anything you buy in the market is determined by what you want to use it for, or how you used them. promoting gambling in social media is not bad but it depends on how people took the gambling to another extent till they become addicted.

For money they are ready to promote almost anything.

This is due to advertising and the low barrier to entry into this entertainment industry due to the availability of smartphones for everyone.

Do you want to protect children from the negative impact of social media influencer promotions? Then just deprive them of their smartphones. There seem to be no other ways, because one way or another they will end up on the Internet in the zone of influence of gambling advertising and the illusion of the availability of big money in casinos.

I think that the degree to which influencers are “saleful” will depend only on their personal internal morality. Do you want to persuade them not to advertise (lose income) gambling and casinos? I will be happy to see how you do it (manage to influence).

They'd definitely be influenced, but I reckon it's a lot better than most of the dumbshit that people show on Social Media (I'm looking at you Tiktok). At least, money is the thing involved, most of which isn't accessible to the younger audience.

Afaik though there are restrictions when it comes to gambling-related stuff anyway? So at a certain audience level, I highly doubt we'd see kids seeing gambling promotions. They'd probably have to be at idk, 16 and above age maybe? There's some that can get through though since the system isn't exactly perfect but I highly doubt we can persuade those who make these promotions to limit the people who can see it. They don't give a crap about it in the first place since they just want money imo.

IMO, there should be the right platform for it. There are kids on social media not because they want entertainment but because some schools now require the parents to have one so that they can be updated and there are times kids must also use it to send their homework when school is on asynchronous online learning due to different reasons like the pandemic and right now the heat in Asia which could affect the students.
Now, if kids do learn how to maneuver the social media application, it also means they can bump into those videos with gambling advertisements in the end. As of now, I am not letting my kids have any account on any social media because of those reasons, and not just gambling but also some pornography that can damage their character growing up.
But how about those kids that are allowed to use their smartphones due to school requirements? I bet they have already seen those streamers with gambling ads in the end.