It depends. If you have entered at the beginning of ICO (25th of April) was approx. ETH = $50 and ratio was 1 : 30 (30 VERI for 1 ETH). Later on (at the end of ICO) was approx. $200 and the same ratio as before. There was also extra bonus 20% for 1st day of ICO, 10% for second day and then 1% less for each consecutive day (so day 13 had 0 discount). So you could get as cheap as 1.33 USD and the most expensive about 7.2 USD
Even at today's price though, you will still be able to make a lot of money off of VERI with the things Reggie is planning to accomplish... Today's price is like BTC at $10...