I don't know, Adam. You may be misreading this a little bit.
I think that you are correct that the current proposal intends to cause a 36% shaving across the board for all account holders and all asset classes that were in effect at the time of the discovery of the supposed hack.
At the same time, my understanding of the BFX coin is intended to allow some kind of recognition and representation of the 36% loss, and over time those BFX coins could change in value and possibly allow for some future recuperation of some of the 36% loss. The BFX coins will be tradeable etc, and accordingly, that trading of BFX coins could cause individual BFX coin holders to lose more or less in terms of the extent to which they may chose to engage in such trading of BFX coins.
yup i stopped reading their announcement at after i read the bit about 36% generalized loss
totally missed the other important bit.
These kinds of matters are fast moving, and it is totally understandable that some of us are going to miss important information and may even need to retract or alter our perspectives.
I also think that many of us may have quite a bit of skepticism regarding BFX's story, but still if they come out with and employ a fairly reasonable plan forward, they may be able to retain a decent trading market share (whether that's from existing users or new users).. for example, if the BFX coin ends up sufficiently appreciating in value to largely repay losses, then that could be a significant boon for BFX's business. On the other hand, there are also some possible very negative scenarios too, such as additional hacks or additional appearances of scamming by BFX that causes their credibility to completely wane and the BFX coins lose value (I imagine that the BFX coins are starting out at zero value, or near zero value, but it remains a very innovative possible way of generating continued loser stake in the success of BFX and even allows for the BFX coin holders to employ their gambling (trading) inclinations).