You are right here. I have known some projects, they cashed out their ETH and BTC to Fiat money! Though I think this is not a bad idea in this collapse crypto market! So, every project who cashed out crypto will not go away! Some projects had to do it! Like Yumerium raised 3 Million USD if the keep their ETH and BTC then their 3 Million is now less than 1 Million USD then how can a good project will run without good money? But I respect your concern too!
I do not want to repeat, but whoever waits will remain in profit.
I will hold unto this belief that whoever waits will make profit.
That's how the game should be played here, we need to be patient in order to sell at the best timing.
Projects are deeply affected also and in times that their money value are down, we will not see that their marketing will be effective because they
are also waiting for the right time.
In short, we need the major currency to perform well so ICO coins and tokens will also grow.