Actually, creating a coin is practically free if you know what to do, and in case you don't know what to do, you can buy coin packages with clients and nodes for less than 0.1 BTC. It only costs a ton of money if you have a team of developers working on it almost everyday, and unfortunately, that doesn't apply to the far majority of the coins in this market. In most cases the coins are blatant copy and paste coins where the only things that are changed are the basic metrics. If coins eventually end up being 'dead', then eventually pump and dump groups will use them in their advantage since they can accumulate the majority of the circulating coins for peanuts.
Being able to choose is good. I am quite sure that with how this market becomes more professional and regulated, the actual projects will get their shine. Shitcoin projects are popular because of all the noobs here, and that will definitely change in the coming year(s).