~snip~
They realized long time ago that wagering competitions gives them profit while at the same time promoting their website so they gave up on all other forms of marketing that requires them to spend money and instead opted for the one that makes them money while marketing at the same time, which makes sense to a point but honestly if you spend money instead of make money during marketing, you could potentially get more users, yet it is a short term more profitable option to just let the competitions continue.
^ Definitely right, of course, they have probably liquidation regarding the promotions and which part of promotion gives a better result. Wagering contest is very helpful to them because at the same time they will able to increase the number of bets and it made to achieve a million nor billions of counts bets which is very impressive to the gamblers. Good to hear that signature campaign promotion is a part that they did not give up and I think it is very helpful to build trust and a good communication with the real members in the forum not just by a bot. Nevertheless, congratulations to the Windice team and staff for more achievements come.
Take a look on most dice sites here specially the old ones which they do remain out their signature campaign on this forum since they do know that tis place do had that sufficient traffic that can really give out potential new players to their site.Spending out money or having an expense in means of marketing is really like a double edge sword but you do need to consider this one if you do like to possibly succeed into this industry.
The good thing with Windice team is that they do know on what theyre doing.
marketing has a clear goal - invite new players or retain the old ones
marketing is not about giving away money , but spending it efficiently to increase the income of a site or establish branding etc.
some expenses are very obvious and people can see them , such as giveaways, contests , games and so on
but many things are done behind the scenes and it takes a lot of planning and deep knowledge of the market you are promoting at
you can burn thousands of dollars without any return , for example , buying Google ads with incorrect targeting or purchasing youtube promo from a boosted channel with bots
the problem is always to find a balance between spending money on marketing and return in a form of growing audience and betting volumes ( if we speak about a casino)
there are no clear rules or success recipes in this area
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