Don't expect they will disclose here, being a sort of trade secret, but would be interesting to know how much signature campaign are able to generate traffic for their site : I personally feel their presence on this forum, with signatures displayed all over it for long time, gives me a feeling of institutionalization and general recognition more than promo and giveaways.
But again, curious about cost/benefit ratios of both marketing tools and what is more effective in the long run.
I have been part of one website before (for telegram community management so I was just an employee that got paid and wasn't part of the core team) and I have seen results of signature campaigns.
I can tell you that it helps, it definitely helps, the question was always "does the cost worth the benefit?" and not "does it benefit?" because we knew it did. I remember one day we started on signature campaign and that day we got like 300+ people join our telegram group on the first day, we had 2k people for 6 months and after just 1 day of telegram it was already 300 more people, and over course of 1 month we reached to total of 5k as well, so other days were quite busy as well even if not as much.
I think that is why it is quite clear that signature campaigns help but I am still not sure if it worths the cost of doing it because you may do some other marketing that would pay less but get the same result, or maybe not, we didn't know.
