That is perhaps an almost infinite realm of possibility. You know you cannot fund your webpage using advertisement popups, somebody allready tried that. Nor offer an entry field for supporting people's credit card credentials, for known reasons.
A money in cash equivalent with a clean reputation and a common name fits into this in a perfect way.
Names always had that habit of designating someone. Maybe connecting names with anonymity is a misfit by design.
Yes, maybe it is a bit absurd using the most anonymous payment system and tying it to something as public as the Yellow Pages. But it makes the currency easier to use for some people that don't *always* need the most privacy. Sending some money to your mother, for instance.
Don't forget this one simple point: publicly exposing your Monero address does not compromise your privacy in any way. This is in stark contrast to Bitcoin, where revealing your address let's someone track your transactions on the blockchain.
The reason for this is that outputs in a Monero transaction are NOT made to an address. They are instead made to a "destination" that is computed from the two parts of your address (your public spend and view keys) + some random data. This computation cannot be reversed. Thus "connecting names with anonymity" is a perfect fit, as the connection to an address reveals nothing other than the fact that you use Monero.