Monero seems to be still for long-term but Many altcoins are growing up so high such as DASH, ETH ,WAVE during the past.
Perhaps many investors can see many new features of these coins and their potentials more than monero.
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Beeing fungible money or cash is a strong application and a great feature already, look at the BTC price.
Fungibility is a critical requirement for money; however Bitcoin's problem is far more basic. Before one can concern oneself whether a transaction can be traced destroying fungibility one has to be able to make the transaction in the first place. Monero has a solution for this far more basic problem also.
Many shitcoins take over xmr one after another just because they are marketed well. Due to lack of proper PR, marketing, official site and so on, people do not really know what xmr, privacy and fungibility are. Once these are fixed, the price will start increase. Even without and before any significant update to xmr code.
So lets go on.
Let the XMR team do the code and we rest may do the marketing. Twice a month at least youtube video. Blogs and posts to the reddit and other such sites. Invent by yourself.