@lucaing. Yes you are right.
What brian_23452 said is pretty much spot on. They are dishonestly claiming the products are only for business use, even though they are selling to consumers. Furthermore this position has evolved, as when initially asked why full refunds weren't given, they said on Jan 10:
https://litecointalk.org/index.php?topic=2859.msg94545#msg94545"In regards to DSR. 7 days after you RECEIVE your product you are entitled to a FULL refund including deposit. This is once final payment is made.
That has no relevance with deposits pre final payment and pre shipping. If a customer decides after agreeing to our set agreements to pay the deposit. And then decides they do not want the product or want to pay final payment. They forfeit the deposit and by law we are allowed to take full deposit. But once again as a courtesy we are giving back deposits as well.
Please do your due diligence and full research. We have checked and confirmed all our rules via the international regulations.
You should contact the DSR and any authorities regarding this case for your self satisfaction.
Alpha Technology Team"This is complete bullshit and was quickly discredited, so they changed it to this on March 24:
https://bitcointalksearch.org/topic/m.5875510"You are not classed as a consumer to us. Our devices are sold and are classed for business use, cryptocurrency mining earnings in the UK is classed as income and is taxable, our units are used purely for mining, therefore every customer is classed as a business-user. It is your duty to register as a business and class your mining earnings from our devices to the relevant governing bodies. As we are selling for business use only therefore our terms of conditions are what you have to comply by as you accepted before you ordered."More bullshit. None of this is in even in their T&C's. Even if it was, it doesn't matter. As Alpha are selling to consumers. What the product could be used for is irrelevant. If you are not buying through a business and the product is for your own private use, YOU ARE CLASSED AS A CONSUMER.
As alpha are not strictly a B2B supplier pretty much EVERYTHING in their T&C's is irrelevant and superseded by UK law.
You can see a clear evolution as they make up policy as they go along to avoid paying refunds and flout UK consumer law.
As they are a UK registered company they are bound by the law of the UK. In this case the Distance Selling Regulations 2000. Even if you do not live in the UK or the EU, the law applies as Alpha are based in the UK.
Email Alpha stating that you had intended to use the product for private personal use and not for business. If they are a decent, honest company they should void your order and issue a full refund. They won't of course but you will have their reply on record. I hope this helps