Yea, the theft has been going on for years and the fact is these corporate bodies making millions from the accumulation of such data, a lot of people don't know what's happening behind every click that they perform, its nice to see a brand stepping up to address the issue and probably offer solution to this lingering problem that has been affecting the productivity of the internet
don't you think adoption is the biggest obstacle? I think they a decent solution and the adoption is what I am worried about. That is why earlier I proposed. they start with businesses.