There should be real demand like real use application of the token to make it valuable in the market. Otherwise, the price will just continue to decline. And if the marketing team is not so active in gaining their presence and looking for their niche, then eventually this will die.
but right now the main thing is to survive in the falling market. the demand is really low right now even BTC, ETH and other good coins and tokens are down for now. marketing team can play a good role in the current situation of the market and they can make stable price
team should stay in touch with the community