Don't have the exact quote, it was over a year ago, but the gist of it was that the theme of nuts was unprofessional, and that adding us would make them unprofessional.
My response to that is...
As far as the "brand", don't go and try to fix something that isn't broken is my opinion.
The squirrel metaphor is perfect. The name is also so well defined that as a newb I kept thinking the people saying 'hodl' on other threads were referring to this coin. That's a good thing. It's a marketing exec's dream come true.
<- How is this not perfect? It immediately tells you every single thing you need to know about the coin.
If bittrex doesn't like "nutoshi" change it to "acorns" or "stores". If they still don't like it they won't ever like it so no point in bending over backwards for what has got to be a very small minority opinion if not just one person's over there.
Make the coin stable, remove confusion about which branch/tree/sapling, have some user friendly well documented tools that don't hog resources or are deprecated before they are even downloaded. Make it so that someone interested in this coin isn't required to find this very thread just to make it work. That's what the coin needs, more devs, more community, and current docs.
Yes, this coin definitely need more exposure - maybe someone can step forward and be a community leader of sort.
As I, and others, have said before, we need to find and accumulate uses for this coin. Specifically we need to find merchants willing to accept it. Whether this is someone selling online guitar lessons or alpaca wool socks or trained ferrets or whatever we need to get commerce going. We need to do this before we start chasing more exchanges. Adding more exchanges (if it's even possible) is only going to encourage more mining and dumping activity that I see people complain about because it will be more convenient for the dumpers to list their coins. People do not need more ways to get this coin, they need a reason to get it and something to do with it. Otherwise we're all just standing in a circle holding our nuts....I mean, uh, ACORNS! There's a logo for you, a bunch of squirrels standing in a circle holding their acorns, cause that's where we are right now.
So, if your favorite online or brick and mortar store accepts crypto, contact them and see if they would be willing to accept HODL, even on a trial basis. If we get a good base of merchants going, THEN you can take that list to exchanges and show them that the coin is desirable. Chasing exchanges now is simply hoping for a false frenzy on a new exchange to temporarily boost the price. We don't need a pump and dump, we need this coin project to grow for real.