We see it as a way to integrate cryptocurrency rewards into the social media habits that are already part of sports fans' daily lives. It's not a get rich quick scheme. One of our founders is a long-time sports media journalist and he agrees that the time is now to disrupt the status quo in terms of compensation for sports writers. Readers get the work straight from the source and take part in the rewards system for things they're already doing (liking/up-voting, commenting, sharing)
Looking around the web at how publishing direct to reader systems are gaining traction (Steemit with their blockchain based platform and Medium with their "freemium" model) we see this as the clear direction at the moment and for the future.