Do you aim for fans or punters in the end ? I know its both, but which group is your primary target.
This is a highly contested market, where not a lot of market shares are up for grabs. Statistics are available all over the internet for free. I get, that you want to centralize these information in one place, but I don't know, if people will want to pay for that.
Regarding the betting exchange, there have been numerous companys, that tried to challenge Betfair, but they all failed more or less - although they have far better (e.g. lower) fees and no premium charge etc.. But its so hard to get decent volume on the markets, even with market-makers.
Thanks for your interest and questions...
Our primary target is the fans and writers that will be rewarded for creating, engaging with and curating content in our blogging platform. Our users will get a sign-up bonus to enable them to start participating in our ecosystem for free. The stats center will be freely available for fans to browse and authors to utilize in their publications.
The betting exchange is not a source of revenue for us and is an integrated service for recreational use of our members to easily place wagers using our cryptocurrency.