How you plan to attract new users to the platform?I mean individual users,not these big institutions and companies,as for thsoe you need signed deals i think.
Hi henry.108
Our Business Development and Marketing team has laid down a concrete marketing strategy to reach out to businesses and consumers:
Stage 1:Our focus during this stage is to be introduced and accepted by different organizations, institutions, businesses etc. through partnerships. We aim to onboard institutions, businesses etc.
on our platform to provide services via our platform for real life use cases using one or more of the features available in our ecosystem. We are already in positive talks with many of such organizations and institutions and have been successful in getting them onboard as our partners
.
Stage 2: This stage actually runs in parallel to Stage 1 and relates to onboarding consumers on our ecosystem. Our Rewards Program for referral of new Users in particular will serve as a key to rapid consumer adoption of our platform because of the network effect based on which the program has been designed.
Stage 3:Educating masses about our eco system and our solution using PR agencies. During this stage we will highlight the key features and present the value proposition of our solution to a
wider audience via advertisements, events, conferences, running campaigns and so on.
Stage 4:This stage starts once our platform has gained initial traction. Within this stage we will partner with public and government organizations for offering their services via our platform
or using our API’s. This will in turn help with a broader adoption of the solution by even more consumers and open up avenues for continued growth and creation of value for our platform.
In particular, we are aiming to collaborate with government agencies and provide basic government services on our platform to help drive the mass adoption of our platform at a rapid pace.
