Publishers: Important changes to Mellow Ads daily network payment calculationsAs you are probably aware, previously we calculated each publishers share of the daily network pool based solely on the number of
UNIQUE VIEWS (impressions) that your ad spaces provide to the network during each day.
Based on feedback from our advertisers and our own analysis we have decided to adjust this to also take into account
UNIQUE CLICKS. Therefore ad spaces that provide more unique clicks as well as impressions will now earn a larger share of the network pool.
With this in mind, and also the recent introduction of
Network CPM/CPC campaigns we strongly recommend that publishers take the following steps to ensure they are earning as much as possible through Mellow Ads...
1) Use the larger and more popular ad space sizes were possible - these will attract more advertisers and better click through rates. The most popular sizes preferred by advertisers are:
- Full Banner: 468 x 60
- Leaderboard: 728 x 90
- Medium Rectangle: 300 x 250
- Large Rectangle: 336 x 280
- Wide Skyscraper: 160 x 600
- Square: 200 x 200
2) Position your ad spaces in prominent locations, preferably above-the-fold* Again this will attract more advertisers to start CPM/CPC campaigns in your spaces, and will usually get higher click volumes.
3) Ensure you have CPM and CPC rates set for all your ad spaces. Doing this will mean that you are eligible to earn from both network and direct CPM/CPC campaign - in addition to the daily network pool.
PLEASE NOTE: As always, we will continue to monitor our logs and data closely to ensure that publishers do not attempt to abuse/cheat the system. In particular we are always on the look out for non-genuine views/clicks. The overriding aim here is to ensure that advertisers are receiving good value for their campaigns. If you in any doubts then please always make sure you are in compliance with our
Website Approval Guidelines.
*Above the fold: positioned in the upper half of a web page and so visible without scrolling down the page.