That web interface and the way it works is similar to the one that was available and used mostly by people in China when the original gridseeds came out. It functioned with a specific controller that was available as an option with the 5-chip gridseeds when they first came out. I still have two of them around here somewhere. I only used it for just a bit to check out before rolling my own version of cgminer with gridseed support.
It wasn't until the 5-chip gridseeds started to become available outside of China that people started building alternate mining software. Until then everyone used it. It used to drop miners all the time so custom methods were developed to power cycle automatically. The old controller is a device similar to a Pi...forget exactly what it was but the generic version (without their custom firmware) is available that does something I forget.
(might have been a WiFi extender.....but again, I forget)
You're lucky...the original web interface was (originally) only in Chinese. At least this newer updated version is in English.
Either way...I imagine most people here will soon ditch it in favor of something more common such as cgminer once support is built. It seems this time around they built this controller into the device? Hope it is something generic like a Pi that we can provide our own firmware for....otherwise an alternative controller will need to be devised.
Although the concept of a central cloud managed web interface to your miners is kinda neat...it even allowed updating of the device firmware from their site... I imagine it would make it easier to manage 100's or 1000's of miners... I personally was just more comfortable with cgminer at the time as it was familiar to me. I haven't checked out this new version so they may have made a lot of improvements....such as it being in English now
...also in theory I would think someone with back-end access to this cloud managed web interface could direct hash anywhere they desired...even siphon off tiny amounts from everyone so no one notices....we're such an untrusting lot aren't we