+1
The press only want to write about something controversial. If we give them dark themes they will write about the negative side. This keeps adoption low and the price low.
Those that want anonymity for nefarious reasons will still use the coin. They will give a price boost to darkcoin when darksend is ready. But they are not the target audience, IMO.
The articles in the press when darksend is out will have an illegal usage bias. We should be aiming for greater debate about anonymity from the blockchain. That way we get compared to bitcoin and an alternative to bitcoin from the word go.
Without question - this comparison will boost the price of darkcoin.
On that front, zerocash will be out in May. We don't want to let them be written about as the default alternative to bitcoin for those that want anonymity. Especially if we give it to them cheaply by holding back our brand message.
It may be uncool, but banks and financial services is supposed to be BORING. You don't want exotic people and organisations looking after your money. Slick, elegant, upstanding, dependable, safe, trusted. These are the sort of brand messages we want to convey.
In an effort to appeal to our greed, a sensible approach can make you rich.
You want people to able to talk freely about darkcoin at dinner table conversation without having to preface their words by saying, "I know it's mainly used for buying guns and drugs, but I like using it because......'