This is right, AdBank allows the customer to directly pay for there Advertisement without the used of middleman which charged a huge chunk of a fee that not necessarily. With adbank, You can save more money for advertisement and can assure that the views on your ads are genuine unlike the Ads system right now which according to survey that 56% of views are coming from bots. So it means that you are paying for bot viewer. Adbank is transparent because it's using the blockchain so you can see everything. BTW I highly encouraged to watch the video for the explanation because of it informative and at the same time, it's entertaining. This is you will see CTO doing that.