Of course, GOeureka seems a high potential project. The strategies and the Ideas are quite interesting. I am also very curious about GOeureka from initial time i have heard about it, None of other reasons but they have a lots of attractive features like Automatic re booking, Zero Commission Fee and Inter operable Loyalty Points extras.
Now a days hotels are totally dependable on OTAs, just because they are providing business. You can say the OTAs are ruling the hotels. Some time Hotels have to do irrelevant acts, for continuing the business they fulfill OTA's demands. But using the GOeureka platform hotels are absolutely free, they don't have to be depended on third parties and They don't have to spent a bug of money on OTAs. But now hotels will focus on facilities and relations of consumers, It will help to boost the business.