In brief. We are an ad-tech company and lots of clients came to us about blockchain. We tried and saw that current blockchains could not handle the needed data.
And we had some ideas on what we want to build on blockchain but couldn't
So we took our experience and libs from ad-tech and decided to reinvent the decentralized stack for transactions, data and apps. Making not a new blockchain, but something else that inherits the most important thing - decentralization.
I notice that the distribution of founds is 16% for advertising and 16% for project development.
Why so much for advertising?
I would prefer for a better tech, more development that "speaks for itself".
The advertising is necessary, but why so much?
We don’t really need more funds for development.
But marketing the product between common people costs really a lot.
Huge marketing costs are there because the product is more than a chain. It’s a gate for dApps
And we need lots of people to start using it.
We don’t want to speculate on prices. We’ll make a good product and advertise it. Compare market cap of circulating supply at pre-ico/ico with market caps of similar products and make your own judgment.
We are concentrated on making the coin economy work and form real non-speculative demand.