I think you are valuating your exchange at too high amount. Let's see, the cheapest price for TELA tokens is 5200 TELA per 1 ETH so if you sell all 150m tokens, you will get 28,846 ETH. And you will probably get more ETH, because not everyone will invest in first week, later the price of TELA will be higher.
28,846 ETH is 19, almost 20 million USD today.
Well, market cap of some other exchange's tokens is even more but you can't compare yourself to Binance or KuCoin at this point. Also, KuCoin gives 50% of trading fees to holders of their KCS token. And you give only discount on trading fee so if I don't trade much, this won't really help me.
Our team enters to the cryptocurrency exchange market with far-reaching plans. At this moment our programmers have developed an engine based on IMDG technology, which speed exceeds all existing ones. After the crowdsale, we plan to obtain a PSP license in Asia, as well as E-money license in Europe. 50% of the revenue from the TELA issue we put into the marketing, which is extremely important for any startup. The other 15% will remain in the reserve fund, insuring us and you in case of force majeure situations. The remaining 35% will be invested in the improvement and stability of the our exchange project. Thus, we are planning in the very near future after the launch to reach the trading amount of the largest crypto-currency exchanges and become if not the first, then one of the first at the market.
P.S
Our whitepaper - Token holder advantages. TELA tokens can be used to pay for any commissions on our platform. When you pay commission TELA token you get significant discounts: 1 year - 50 %
The project of the exchange looks promising, but I really see a problem in the user's convenience in purchasing the tokens. In fact, tokens will only provide to owners a 50% discount on future trades, which really would benefit only big traders. Moreover, since this is the only use of tokens, simple logic tells me that they cannot increase their value in time, since they don't provide any returns based on the platform success. In the best case scenario big traders can make a 2X of their investment IF they will trade big volumes on your exchange. Any other increases in price of the tokens would only be unmotivated ones, pure speculative for people ignoring what the tokens are useful for, debased from their underlying reality.
Our concept template states that 25% of Telluria's profit will be used every 4 months to buy the Tela token at the existing market price.
The redeemed tokens are burned. That should lead to an improvement in demand and an increase in the value of the Tela Token.
This process is valid until reaching 150,000,000 tokens which remain on the market.
Does it mean that half of the all emitted tokens will end up being bought and burned? I'm asking because the OP says that 300,000,000 tokens will be created. However, it also says that only 150,000,000 tokens will be sold in the ICO and that 150,000,000 tokens are destined to your investment fund. However if you buy 150,000,000 tokens from the market to be burned as you promise, in the end there will be no single token left in the market, unless you have meanwhile introduced (dumped?) the 150,000,000 tokens of your fund on the market, which would be necessary to have 150,000,000 tokens left on the market at the end of the process. So while it is true that buying 150,000,000 tokens will increase the price, is it not also true that previously selling 150,000,000 tokens to the market from your investment fund would first reduce the price?
Something is still escaping me in this mechanism... bzw es ist mir noch nicht alles klar.