I think you are valuating your exchange at too high amount. Let's see, the cheapest price for TELA tokens is 5200 TELA per 1 ETH so if you sell all 150m tokens, you will get 28,846 ETH. And you will probably get more ETH, because not everyone will invest in first week, later the price of TELA will be higher.
28,846 ETH is 19, almost 20 million USD today.
Well, market cap of some other exchange's tokens is even more but you can't compare yourself to Binance or KuCoin at this point. Also, KuCoin gives 50% of trading fees to holders of their KCS token. And you give only discount on trading fee so if I don't trade much, this won't really help me.
Our team enters to the cryptocurrency exchange market with far-reaching plans. At this moment our programmers have developed an engine based on IMDG technology, which speed exceeds all existing ones. After the crowdsale, we plan to obtain a PSP license in Asia, as well as E-money license in Europe. 50% of the revenue from the TELA issue we put into the marketing, which is extremely important for any startup. The other 15% will remain in the reserve fund, insuring us and you in case of force majeure situations. The remaining 35% will be invested in the improvement and stability of the our exchange project. Thus, we are planning in the very near future after the launch to reach the trading amount of the largest crypto-currency exchanges and become if not the first, then one of the first at the market.
P.S
Our whitepaper - Token holder advantages. TELA tokens can be used to pay for any commissions on our platform. When you pay commission TELA token you get significant discounts: 1 year - 50 %
The project of the exchange looks promising, but I really see a problem in the user's convenience in purchasing the tokens. In fact, tokens will only provide to owners a 50% discount on future trades, which really would benefit only big traders. Moreover, since this is the only use of tokens, simple logic tells me that they cannot increase their value in time, since they don't provide any returns based on the platform success. In the best case scenario big traders can make a 2X of their investment IF they will trade big volumes on your exchange. Any other increases in price of the tokens would only be unmotivated ones, pure speculative for people ignoring what the tokens are useful for, debased from their underlying reality.
Our concept template states that 25% of Telluria's profit will be used every 4 months to buy the Tela token at the existing market price.
The redeemed tokens are burned. That should lead to an improvement in demand and an increase in the value of the Tela Token.
This process is valid until reaching 150,000,000 tokens which remain on the market.
I really like your project, but also concerns doubts about token usability.
You talking about 25% of PROFIT will be used to repurchase tokens at market price every 4 months. If profit at beginning will be ~ 0, so 25% from nothing also nothing.
Also you point "market price" of the token. But what force will keep the price of the token high?
The repurchase policy will be applied only for ICO's batch of tokens, or are also for tokens from investment fund too?
Our team is set up to begin an aggressive advertising campaign of the telluria exchange project.
Right now we started strong bounty company of our ICO and our exchange platform.
Also we will support our traders with good discounts and increase volumes of trades.
And we have many other methods of attracting a large number of traders
So in this case we will reach the profit from the beginning of the second month for sure.
As you can see above the price of TELA tokens will grow up fast with our efforts.
We will purchase ICO tokens which will be put up for sale at market price.