It is not just a problem of fairness, which is subjective, it is a problem of adoption base, which is objective. Value of a currency is based on how large the adoption base it. I've already suggested dev should think at HOW to make it larger, but this trick of splitting coins is actually SHRINKING the user base. Because of the splittings the 1000 richest guys are perhaps only 500 - or even less, and they'll become less and less. And once the big airdrop will arrive, too few people having too many coins will cause a rush of who dumps first but there will be nobody to dump to, because user base will be not big enough. BTW, I'm splitting coins too, since this is the game, but I suggest to improve the rules of distribution.
I really don't think the devs care about any theory or strategy. At least nothing which concerns the cryptocurrency as currency itself. It feels more as they are curious about the tech und a fast implementation of it. That alone ist totally cool with me, but without a growing user and mining base you don't have any ground to test your newly implemented techniques on.
So I think they should really consider looking at the experiences made by other cc in the last years and think of other strategys than their current ones.