All losts will become real losses if investors sell all their coins at low prices. Just HODL, then they probably won't lost anything, instead of big profits.
It may due to their belief losts from considerable decreased activities from Ultima core team in bitcointalk forum recent weeks, particularly after the last round of ULT signature campaign.
To be honest, I suspect that the owners of Masternode autions would be the fundamental reason for this current low-price situation rather than the activities of Devs.