Quoted from bbc.com news
https://www.bbc.com/news/business-60994728Starting in October, gambling companies will not be allowed to use stars to target children under 18, the Advertising Practices Committee said.
Anyone with a "strong appeal" to young people, such as footballer Cristiano Ronaldo and Love Island star Chris Hughes, should not appear in advertisements.
The body representing betting companies said it welcomed the new rules.
Michael Dugher, chief executive of the Betting and Gaming Council (BGC) said the changes build on industry-led measures designed to "raise standards and ensure further protection in advertising."
The Advertising Practices Committee (CAP) said the "hard" new rules were part of its commitment to protecting young people and vulnerable audiences.
The new rules state that gambling and lottery advertisements must not "be a strong attraction to children or youth, especially by reflecting or being associated with youth culture".
References to video game content and gameplay popular with under-18s are also against the new rules.
There is opposition to gambling advertisements among some politicians, parents, and awareness campaigning groups around gambling addiction.
What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?
In terms of promotion, the gambling company may change its strategy in using these celebrities or use an age limit for those allowed to see these advertisements.
But from another perspective, it doesn't seem easy to do because children under 18 years old may already know how to see the ad. But indeed, the problem of gambling addiction is a very serious problem that needs everyone's attention. They can play gambling but with strict terms and conditions.
That seems extremely arbitrary to me. Who is to say which stars appeal to children and which ones do not? If the famous footballer, Cristiano Ronaldo is considered a child favorite star, even though like 98% of his fans are adults, then what about any stars in movies or shows? Children watch tv too.
I like that there is more concern about gambling and keeping children away from habits which can be harmful to their development, but in this case, it would rather seem like they are just using children as an excuse to give themselves dicator-like power over gambling casinos.
Or is there a list of "forbidden stars"?