I have a 50:50 chance to "regret" (not really) my decision but I cancelled my order for 2 SC's on time and never sent them any BTC.
I invested some of my BTC and now I am just waiting to see, how this all plays out.
If they really are going to use a lottery (random selection) to select first lucky shipments, it' makes even less sense to send the BTC right now.
Did you check, are your coins still at the same address where you sent them?
Just to test out my "theory" I entered another order today and I was given this address 14x69wLgdnwVArE8BhPm5DQ4aVGQwXkqeW for the transfer. And as I expected, this is not a new nor is it a empty account. Regenerated the order and I got: 1Ckct1YiUZNZyJT5xm2QEWjdrYn55hy6cj
Brilliant!
step 1 - get some VCs to loan you money, use it to buy bitcoins for a cheap price.
step 2 - tell people you have a product that's not even close to finalized
step 3 - sell your bitcoins for a profit while customers buy bitcoins since it's the only way to buy the 'product'
step 4 - oversell your first production batch at least 6 months before it will be ready
step 5 - actually develop a product
step 6 - when customers ask for specs or demand ETA, make that person happy and pretend like that's the same way everybody will be treated
step 7 - mine with all the customer units for a couple months before you start shipping.
step 8 - fake a lottery system so that you can explain how all your buddies got units before others. but fill a couple orders for well respected community leaders, so that you can still sell more units
step 9 - start selling the next batch of non-existent products with no intention of shipping anything
...
I am not surprised, if 75% of this is actually true