Facebook and its Experiments with Augmented Reality
Back in 2017, Facebook CEO Mark Zuckerberg envisioned augmented reality (AR) as a future of technology, while addressing developers at the Annual F8 Developer Conference (F8). With over 2 billion active users on Facebook, let us peek though the evolution of its AR platform.
Zuckerberg was fascinated by the augmented reality concept right when he was first exposed to Oculus Go headset. He said, “I used to think that glasses were going to be the first mainstream augmented reality platform,” at his keynote at F8 in 2017. Contradicting him, Oculus Research Chief Scientist Michael Abrash noted that consumer-ready augmented reality glasses will not see the light of the day for at least 10 years from now.
https://www.facebook.com/permalink.php?story_fbid=2141082726175933&id=2052833448334195
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Topic: ARROUND: breakthrough advertising and communication platform in AR - page 38. (Read 34200 times)
July 15, 2018, 03:30:47 AM
July 15, 2018, 03:05:22 AM
AR Quick Look brings augmented reality to Safari in iOS 12
Online shopping will get a lot more interactive this fall when iOS 12 launches, thanks to the new feature AR Quick Look. Instead of relying on user-installed apps, AR Quick Look makes it easy to view AR capable images right from within Safari.
https://www.facebook.com/permalink.php?story_fbid=2148911868726352&id=2052833448334195
http://d.radikal.ru/d17/1807/f4/d3f434d723d7.jpg
Online shopping will get a lot more interactive this fall when iOS 12 launches, thanks to the new feature AR Quick Look. Instead of relying on user-installed apps, AR Quick Look makes it easy to view AR capable images right from within Safari.
https://www.facebook.com/permalink.php?story_fbid=2148911868726352&id=2052833448334195
http://d.radikal.ru/d17/1807/f4/d3f434d723d7.jpg
July 14, 2018, 01:18:28 PM
Augmented reality exhibit comes to Union Mills Homestead
A new augmented reality exhibition has been on display at the Union Mills Homestead for about a week, with chances for visitors to see what Union Mills was like from the late 1700s through the Industrial Revolution.
The exhibition — put on as a collaboration between the homestead, Carroll County Public Library and Balti Virtual — tells the story of Union Mills’ early industrial history and focuses on the grist mill and the tannery. Sam Riley, president of the Union Mills Homestead Board of Governors, said the history is one that doesn’t get enough attention.
http://c.radikal.ru/c37/1807/1a/9e0cda0ac8e0.jpg
https://medium.com/@arroundsmm/augmented-reality-exhibit-comes-to-union-mills-homestead-29ba0ce5fdf2
A new augmented reality exhibition has been on display at the Union Mills Homestead for about a week, with chances for visitors to see what Union Mills was like from the late 1700s through the Industrial Revolution.
The exhibition — put on as a collaboration between the homestead, Carroll County Public Library and Balti Virtual — tells the story of Union Mills’ early industrial history and focuses on the grist mill and the tannery. Sam Riley, president of the Union Mills Homestead Board of Governors, said the history is one that doesn’t get enough attention.
http://c.radikal.ru/c37/1807/1a/9e0cda0ac8e0.jpg
https://medium.com/@arroundsmm/augmented-reality-exhibit-comes-to-union-mills-homestead-29ba0ce5fdf2
July 14, 2018, 08:21:53 AM
ARROUND Working with Scania to Deliver New Augmented Reality Campaign
In order to bring their digital communications strategy into the 21st Century, Scania is entrusting ARROUND to cutting edge promotional campaign.
Scania is a world leading provider of transport solutions. Founded in 1891, the company now operates in over 100 countries.
The company is part of Volkswagen Truck & Bus GmbH. Under this umbrella, Scania, MAN and Volkswagen Caminhoes e Ônibus work closely together with the aim to turn Volkswagen Truck & Bus and its brands into a Global Champion.
The company invests significantly in world-leading research and development, also pays significant attention to new technologies.
Scania has turned to ARROUND and it’s leading augmented reality solution in order to bring the Scania brand to life and develop world-class advertising solutions and promotional campaigns, at once enhancing the effectiveness and power of it’s existing digital solutions while reaching and engaging with its audience in an entirely new way.
More details to follow.
http://d.radikal.ru/d04/1807/5f/ba352e2388eb.jpg
In order to bring their digital communications strategy into the 21st Century, Scania is entrusting ARROUND to cutting edge promotional campaign.
Scania is a world leading provider of transport solutions. Founded in 1891, the company now operates in over 100 countries.
The company is part of Volkswagen Truck & Bus GmbH. Under this umbrella, Scania, MAN and Volkswagen Caminhoes e Ônibus work closely together with the aim to turn Volkswagen Truck & Bus and its brands into a Global Champion.
The company invests significantly in world-leading research and development, also pays significant attention to new technologies.
Scania has turned to ARROUND and it’s leading augmented reality solution in order to bring the Scania brand to life and develop world-class advertising solutions and promotional campaigns, at once enhancing the effectiveness and power of it’s existing digital solutions while reaching and engaging with its audience in an entirely new way.
More details to follow.
http://d.radikal.ru/d04/1807/5f/ba352e2388eb.jpg
July 14, 2018, 05:20:22 AM
Why AR will soon dominate our reality
Augmented reality will change the way we use smartphones. While recent attempts to get going were often just simple filters on our selfies — they’re called animojis or something — developers are now discovering the possibilities of ARKit and ARCore. And demos are showing us already: the next few months will be exciting.
https://www.facebook.com/permalink.php?story_fbid=2139885709628968&id=2052833448334195
http://d.radikal.ru/d40/1807/6a/409e4c41453f.png
Augmented reality will change the way we use smartphones. While recent attempts to get going were often just simple filters on our selfies — they’re called animojis or something — developers are now discovering the possibilities of ARKit and ARCore. And demos are showing us already: the next few months will be exciting.
https://www.facebook.com/permalink.php?story_fbid=2139885709628968&id=2052833448334195
http://d.radikal.ru/d40/1807/6a/409e4c41453f.png
July 14, 2018, 04:12:31 AM
Augmented reality ads are here. Is your brand ready?
Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everything you need to know about getting in on the AR revolution.
https://www.facebook.com/permalink.php?story_fbid=2147947865489419&id=2052833448334195
http://b.radikal.ru/b25/1807/85/d13e5144e8cd.jpg
Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everything you need to know about getting in on the AR revolution.
https://www.facebook.com/permalink.php?story_fbid=2147947865489419&id=2052833448334195
http://b.radikal.ru/b25/1807/85/d13e5144e8cd.jpg
July 14, 2018, 03:53:25 AM
3 Ways AR Creates Customer Value That’s Practical, Yet Personal
Augmented reality is quickly becoming the darling of the media industry. Unlike the dash for virtual reality over the last five years, AR has crept up through popular games and social platforms to become a transformative tool for media. What makes it so transformative and appealing to consumers? For one, while VR is largely a solo experience (at the moment, anyway). AR allows for a shareable digital experience rather than being isolated in a headset. AR is more natural for consumers in their current UX habits, being used to glance or being absorbed into their device, playing with their handset and getting a digital response from touch and gestures. AR allows consumers to invite their friends to experience something with them rather than passing a VR headset around to experience something alone. It is the layering and playful manipulation of real-world assets that have audiences engaged and eager for more.
https://www.facebook.com/permalink.php?story_fbid=2138285546455651&id=2052833448334195
http://d.radikal.ru/d00/1807/74/09392e59af11.jpg
Augmented reality is quickly becoming the darling of the media industry. Unlike the dash for virtual reality over the last five years, AR has crept up through popular games and social platforms to become a transformative tool for media. What makes it so transformative and appealing to consumers? For one, while VR is largely a solo experience (at the moment, anyway). AR allows for a shareable digital experience rather than being isolated in a headset. AR is more natural for consumers in their current UX habits, being used to glance or being absorbed into their device, playing with their handset and getting a digital response from touch and gestures. AR allows consumers to invite their friends to experience something with them rather than passing a VR headset around to experience something alone. It is the layering and playful manipulation of real-world assets that have audiences engaged and eager for more.
https://www.facebook.com/permalink.php?story_fbid=2138285546455651&id=2052833448334195
http://d.radikal.ru/d00/1807/74/09392e59af11.jpg
July 13, 2018, 01:55:58 PM
Octi raises $7.5M to create augmented reality that understands human movement
The team at Octi says it’s building a crucial piece of the augmented reality puzzle — the ability to understand the human body and its movement.
Co-founder and CEO Justin Fuisz told me that most existing AR technologies (including Apple’s ARKit) tend to be “plane-based” — in other words, while they can make something cool appear against a real-world background, it’s usually on a flat surface, like a table or the floor.
https://medium.com/@arroundsmm/octi-raises-7-5m-to-create-augmented-reality-that-understands-human-movement-3e7b6eac3783
http://d.radikal.ru/d10/1807/b0/1db5500a0e62.jpg
The team at Octi says it’s building a crucial piece of the augmented reality puzzle — the ability to understand the human body and its movement.
Co-founder and CEO Justin Fuisz told me that most existing AR technologies (including Apple’s ARKit) tend to be “plane-based” — in other words, while they can make something cool appear against a real-world background, it’s usually on a flat surface, like a table or the floor.
https://medium.com/@arroundsmm/octi-raises-7-5m-to-create-augmented-reality-that-understands-human-movement-3e7b6eac3783
http://d.radikal.ru/d10/1807/b0/1db5500a0e62.jpg
July 13, 2018, 06:26:13 AM
Our team is working hard - testing our app to find ARrie via iOS 🐒
https://www.youtube.com/watch?v=vafKa4i7L2o
http://a.radikal.ru/a13/1807/73/fbfc59080f29.png
https://www.youtube.com/watch?v=vafKa4i7L2o
http://a.radikal.ru/a13/1807/73/fbfc59080f29.png
July 13, 2018, 02:16:53 AM
The Walking Dead: Our World uses AR to bring zombie hordes to your door
Finnish game developer Next Games and AMC have released a gruesome new mobile game that uses augmented reality (AR) to spread zombie hordes through the real world. The Walking Dead: Our World, first announced in August 2017, is available to download free for iOS and Android, and invites you to fend off walkers solo, or in weekly team missions with friends.
The Walking Dead: Our World is powered by Google Maps, with a game map that landmarks like the Statue of Liberty, the Burj Khalifa and the London Eye. Think Pokémon Go, but with gruesome, bloodthirsty walkers to battle instead of bouncy little critters.
https://www.facebook.com/permalink.php?story_fbid=2146862932264579&id=2052833448334195
http://d.radikal.ru/d09/1807/0e/f990e89f24ff.jpg
Finnish game developer Next Games and AMC have released a gruesome new mobile game that uses augmented reality (AR) to spread zombie hordes through the real world. The Walking Dead: Our World, first announced in August 2017, is available to download free for iOS and Android, and invites you to fend off walkers solo, or in weekly team missions with friends.
The Walking Dead: Our World is powered by Google Maps, with a game map that landmarks like the Statue of Liberty, the Burj Khalifa and the London Eye. Think Pokémon Go, but with gruesome, bloodthirsty walkers to battle instead of bouncy little critters.
https://www.facebook.com/permalink.php?story_fbid=2146862932264579&id=2052833448334195
http://d.radikal.ru/d09/1807/0e/f990e89f24ff.jpg
July 13, 2018, 02:04:16 AM
3 Retail Apps Taking Advantage of Augmented Reality
Augmented reality became a hot concept two summers ago with the astronomical rise of Pokemon Go. And while AR has an obvious place when it comes to gaming apps, one of the more interesting use cases of the technology is for retail apps.
Let’s take a look at 3 retail apps capitalizing on augmented reality.
https://www.facebook.com/permalink.php?story_fbid=2136885149929024&id=2052833448334195
Augmented reality became a hot concept two summers ago with the astronomical rise of Pokemon Go. And while AR has an obvious place when it comes to gaming apps, one of the more interesting use cases of the technology is for retail apps.
Let’s take a look at 3 retail apps capitalizing on augmented reality.
https://www.facebook.com/permalink.php?story_fbid=2136885149929024&id=2052833448334195
July 12, 2018, 03:07:16 PM
Augmented Reality is a super big industry with huge potential.
July 12, 2018, 10:25:49 AM
Augmented Reality For Digital Transformation In Healthcare
The role that digital transformation has played in recent years — disrupting business flow and treatment models in healthcare — has made a major impression throughout the sector. The industry has long been dominated by records keeping requirements that have often limited the quality of care. However, a paperless system and data–driven decision–making have revolutionized it in a short time. Thanks to improvements in security protocols and management processes, HIPAA requirements are now readily incorporated into digital transformations. Bringing all these developments together with Augmented Reality (AR) systems is now pushing the revolution directly to the point of service, supplying actual information for diagnosis and treatment.
https://www.facebook.com/permalink.php?story_fbid=2137333129884226&id=2052833448334195
http://c.radikal.ru/c08/1807/7f/516d10a3c4aa.png
The role that digital transformation has played in recent years — disrupting business flow and treatment models in healthcare — has made a major impression throughout the sector. The industry has long been dominated by records keeping requirements that have often limited the quality of care. However, a paperless system and data–driven decision–making have revolutionized it in a short time. Thanks to improvements in security protocols and management processes, HIPAA requirements are now readily incorporated into digital transformations. Bringing all these developments together with Augmented Reality (AR) systems is now pushing the revolution directly to the point of service, supplying actual information for diagnosis and treatment.
https://www.facebook.com/permalink.php?story_fbid=2137333129884226&id=2052833448334195
http://c.radikal.ru/c08/1807/7f/516d10a3c4aa.png
July 12, 2018, 09:39:20 AM
Snapchat Launches Augmented Reality Experiences in Disneyland, Universal Studios
For the first time ever, Snapchat is launching AR experiences with all three major theme park operators, Disney, Universal and Six Flags.
The Minions are taking over Universal Studios theme parks this summer thanks to a new Snapchat augmented reality experience.
The experience, which shows the animated yellow characters’ antics throughout the park, is part of a larger effort by Snapchat to bring its reality-altering lenses to theme parks around the world. For the first time ever, Snapchat has struck deals with all three major theme park operators — Disney, Universal and Six Flags — to introduce park-specific lenses this summer.
https://www.facebook.com/permalink.php?story_fbid=2136386436645562&id=2052833448334195
http://b.radikal.ru/b20/1807/42/2078acf6e196.jpg
For the first time ever, Snapchat is launching AR experiences with all three major theme park operators, Disney, Universal and Six Flags.
The Minions are taking over Universal Studios theme parks this summer thanks to a new Snapchat augmented reality experience.
The experience, which shows the animated yellow characters’ antics throughout the park, is part of a larger effort by Snapchat to bring its reality-altering lenses to theme parks around the world. For the first time ever, Snapchat has struck deals with all three major theme park operators — Disney, Universal and Six Flags — to introduce park-specific lenses this summer.
https://www.facebook.com/permalink.php?story_fbid=2136386436645562&id=2052833448334195
http://b.radikal.ru/b20/1807/42/2078acf6e196.jpg
July 12, 2018, 09:12:15 AM
Facebook is testing augmented reality ads in the News Feed
Facebook is giving advertisers new ways to show off their products, including with augmented reality.
At its F8 developer conference earlier this year, Facebook announced that it was working with businesses to use AR to show off products in Messenger. Now a similar experience will start appearing in the News Feed, with a select group of advertisers testing out AR ads.
https://www.facebook.com/permalink.php?story_fbid=2146123605671845&id=2052833448334195
http://a.radikal.ru/a00/1807/0a/abfc5165ef31.png
Facebook is giving advertisers new ways to show off their products, including with augmented reality.
At its F8 developer conference earlier this year, Facebook announced that it was working with businesses to use AR to show off products in Messenger. Now a similar experience will start appearing in the News Feed, with a select group of advertisers testing out AR ads.
https://www.facebook.com/permalink.php?story_fbid=2146123605671845&id=2052833448334195
http://a.radikal.ru/a00/1807/0a/abfc5165ef31.png
July 12, 2018, 02:38:27 AM
Virtual and Augmented Reality market to boom to $170 billion by 2022
As the virtual and Augmented Reality markets continue to soar, with the new technology drawing increasing interest across the entertainment world, the combined value of the sector is set to smash through the $170 billion barrier. The growth is not only fuelled by entertainment, however, as uptake of the visualisation tools takes off in a major way in the health, manufacturing and retail segments in particular.
https://medium.com/@arroundsmm/virtual-and-augmented-reality-market-to-boom-to-170-billion-by-2022-9cc347915465
http://d.radikal.ru/d12/1807/28/8a5f6abbb5e1.jpg
As the virtual and Augmented Reality markets continue to soar, with the new technology drawing increasing interest across the entertainment world, the combined value of the sector is set to smash through the $170 billion barrier. The growth is not only fuelled by entertainment, however, as uptake of the visualisation tools takes off in a major way in the health, manufacturing and retail segments in particular.
https://medium.com/@arroundsmm/virtual-and-augmented-reality-market-to-boom-to-170-billion-by-2022-9cc347915465
http://d.radikal.ru/d12/1807/28/8a5f6abbb5e1.jpg
July 11, 2018, 04:53:39 PM
A strong team, the product is modern and relevant. I think the project is waiting for success.
July 11, 2018, 08:45:20 AM
New version of our app is coming soon! We tested authorization via social networks and 3D object creation. There's a new pet in the office, we call him ARrie 😊
https://www.youtube.com/watch?v=TCh-906IpkQ
http://c.radikal.ru/c17/1807/fa/b44b83dc54ea.png
https://www.youtube.com/watch?v=TCh-906IpkQ
http://c.radikal.ru/c17/1807/fa/b44b83dc54ea.png
July 11, 2018, 03:08:39 AM
Our weekly digest is ready. Don't miss main news in #AR world from the last week.
https://medium.com/@arroundsmm/top-12-stories-in-the-world-of-augmented-reality-you-could-miss-july-2-8-fa71ff75ed1b
https://medium.com/@arroundsmm/top-12-stories-in-the-world-of-augmented-reality-you-could-miss-july-2-8-fa71ff75ed1b
July 11, 2018, 03:08:17 AM
The idea bring shopping experience to the new level. Amazing team and good project!
Thank you
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