Some speculation on reddit right now...
well, they have at least another 100 TH/s in production right now, new blades and mini blades about to be for sale. The Chinese are pre-selling hardware, and have already sold enough to increase dividends by about .011 per share in the last 2 days.
the news about 2 weeks ago was that they planned to produce 1,000 TH/s by the end of the year.
the strategy to date has been to let the competition think they might be able to catch up, and then AM drops a major bombshell on everything, and the competition stumbles. I don't know if that is the current/future strategy, but I can't imagine they don't know about what the competition s hoping to do, since it's plastered all around the web.
If you look at what the board members are doing (they have the inside scoop, I assume), they are buying shares on the dips, sometimes cashing in a bit of holdings, but none have given up their board seats.
I think if the last 3 months have taught us anything, it's that it is foolish to underestimate Friedcat & Co.
Chances are they have been severely holding back production to pay for production of gen 2 chips to have them in stock for when knc or bitfury manages to clear their backlog of preorders. Friedcat is too smart to play his biggest card with no competition ready to ship. The undercutting isn't going to be pretty for his competitors when he's had nearly a year to refine a product.
The competition is mostly making money from pre-orders and when they have delivered everything, if they do, it will be difficult for them to compete. The production and labor costs are so much lower in China that even with inferior chips, i.e. more power hungry, they can sell more cost effective machines. I believe bfl already made the calculations and know they can't compete once everything is shipped and therefore dumped out their chips.
http://www.reddit.com/r/BitcoinStocks/comments/1i5vvo/asicminer_midterm_future_outlook/ 
