I would like to share some thoughts on promotion of BBR, but before that i'll try to give motivation for them.
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Some suggest MNCs are the devil, but when you have people in different countries working toward common goals, those nations have good reasons not to fight. So maybe you don't care, but maybe you live in a country that might be in a war but isn't because of this sort of trade. Wars suck, less of these, please. This fact is the reason for one of those other weird alt coins, created by that little dev team, the ECB (The EURO).
"If goods don't cross borders, armies will" - Frederic Bastiat (probably)
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I must admit that i do not know what is MNC, but i will try to give an interpretation of few other things mentioned, and suggest to read the whole original post offc. I like to think in terms of entropy as it gives a sense of time, at least the age of a system.
I'll assume here that any system tends to produce entropy as slow as possible (statistically).
That should hold also for any one of us. Indeed, everyone tends to a sort of harmony with its surroundings (local), some more successfully than others. This local harmony doesn't means that for a larger system (global, e.g. some region of space, or the whole World we live in) entropy production is slowest offc
but in an ideal state larger scales should be optimally organized by the state, with further optimal organization between the states to the World level.
What happens in war is that entropy is produced very fast in every sense - and in that sense huge amount of time and resources is wasted, e.g. to produce war machine in the first place, resources which could be used constructively otherwise. And this is not something that majority wants - e.g. as a consequence of the assumption.
Ppl just wish to live their lives decently, and with Internet can have consensus on a new scales with unprecedented dynamics. For that to mean that wars are becoming less probable, as average Joe will better understand its neighborhood, i think that with each day language barrier is becoming smaller obstacle compared to the terminology unification problem.
Thus, and to cut long story short, for presentation of BBR i would suggest two types of terminology, dependent on who is audience is offc: technical one (unlinkability etc.) and wider public one (privacy etc.). For wider public terminology i'm pretty sure that UN Declaration of Human Rights is the best document in existence that can be consulted, not just because it is already translated to almost all languages - which would make localizations of promotion materials straight forward process.
EDIT1: Winston Churchill described one of the places at which probably always entropy was(is) produced in higher rate per capita than its surroundings that "produces more history than they can consume”. EDIT2: and not completely off-topic, in those places significant amount of entropy production is in a high rate of knowledge getting lost, which allows history to repeat itself in smaller time intervals. Indication of the socio-state is the amount of collective amnesia. And amnesia is a consequence of the assumption, as ppl will live their lives if they cannot live them decently for some reason, producing entropy at higher rates. It kinda that high entropy production perpetuate itself, it has to take god enough impulse from outside (e.g. quantum leap from historical channels of “communication”) to have a chance to correct itself (to find out that it lives in a bigger system which gives a new sense of the neighborhood and allows the assumption to kicks with an attempt of reorganization)