Exactly. Why would they sell it cheap if there is enough demand at a higher price. And if $700 sounds like a good price for many posters here then likely there is going to be enough demand at $1000.
they were in a similar position with S3 and S5 (a little less so since they probably wanted to undermine Sp20 as a competitive machine), yet the prices stayed somewhat within reason. Weak yuan/renminbi is also a factor in our favor. When s5 was introduced, everybody thought that it would be more expensive in $$.
I will probably not buy anything above ~3 BTC for ~2.4Th/550-600W.