There's a risk too on the side of promoters as they should organize an exhibition match that is really living the hype.
They can't just form a match randomly just because they want it. I do agree that there will be more people that will still support exhibition matches as long as those fighters involved are worthy to watch.
A fight between a famous one against a non-popular one can also do the trick. I don't know but money is really flowing at exhibition matches.
I've been asking myself the same question, like why are exhibition matches so hyped these days? People already know that the fight is somehow scripted but they still want to pay good money to watch the fight in person or live in their respective homes.
Maybe because the people have missed seeing the good veteran fighters fighting again that once built their names in their primes or maybe there is another reason why but yes, exhibition fights are also a good way to get good money these days as long as you're popular.
the reason exhibition fights are popular is that people have the opportunity to see those people that they are fans fight, because for an exhibition fight to happen there just needs to be an agreement between fighters, whereas in normal fights you have to follow the rules, so in a normal fight, people who are following the rules of category, weight, among other things that are part of the rules are fighting and people, even if they don't like the fighters, will make bets and some can even watch the fights. It's very different from exhibition fights where you see famous people fighting, at the end of the day exhibition fights will one day be more popular than regular fights