The difficulty is killing everyone, including stocks such as bASIC. I read earlier today that any BFL device that arrives later than September 1st will be unprofitable with the current difficulty rising trend.
Unfortunately that isn't just affecting just BFL customers, it affects bASIC and all other securities or similar. I think the way they should be focusing on now, is using sites like Middlecoin, or multipool (when they implement their auto-exchange feature) and using GPU's for mining. I know they're highly in-efficient, but they can generate more profits mining than ASICs can, I never thought I'd say that, but I guess things change, aka the difficulty of bitcoin mining.
It is easier to price in the difficulty on hand-to-hand trades of equipment - you're not dealing with static pricing from vendors. As evidenced by the most recent acquisitions (not to mention the stock-only deal for the minirig) creativex is an expert at getting the best equipment at the best price.
Personally I'm somewhat opposed to any pre-order investments. I'd rather see bM put funds to work on altcoins than see us pay for anything that can't ship or be picked up immediately. It seems to me insane, at this point, to assume anything less than that difficulty continues to rise at an ever increasing rate. Obviously such things are impossible to maintain indefinitely - I only mean to say that it seems safer to assume that until the difficulty finally flattens out.
By that time I estimate that it will be impossible for hardware vendors to make a profit selling hardware. Even with extreme BTCUSD growth, if the machine cannot produce more coins in its life than the buyer could purchase with the same investment of fiat then the machine cannot be sold at that price - it must be sold cheaper... and given the flood of new manufacturing entrants and the hard limit on how much total BTC can be mined per difficulty period it seems to me inevitable that the mining manufacturing industry is getting ready for an epic crash.
Also: anyone who hasn't yet received their BFL and paid for it via paypal should start the refund process. Bitcoin-buyers are SOL but they'll be better off if the fiat buyers get out of line. Fiat buyers shouldn't be getting out as a favor to BTC buyers of course, but because unless they ordered last summer they're never going to get the machine delivered within the window of profitability. BTC buyers have already lost so much to the exchange rate that they're screwed no matter what.
The goal of bM, again in my opinion, needs to be to keep a growth rate of our on-hand hashing power equal to or superior to the growth rate of network difficulty - and the only reasonable way to do that is through the purchase of in-hand units that can be shipped or picked up immediately and for which creativex can negotiate on price.