In my opinion, I'd say they'd be better off releasing coins to ICO investors first, bounty people about a week later. Reasons being ... bounty people always dump. For all coins. It doesn't matter in regard to coin development, features, or any of that. Some ICO people will dump too, but since they spent at least something for their coins, they are more apt to hold onto them if prices get into ridiculous low levels. Bounty people have no such limitation ... they paid nothing, so no minimum for them to cash out.
Now the trick is to minimize dumping by announcing coin features 'coming soon' or the lure of a larger exchange. The extra week would in theory give the coin more time to get on a proper exchange (bittrex ideally), or at least provide the lure of a larger exchange on the horizon.
Regardless of scheduling, I do think ICO people should get their coins first. Everyone at the same time, investors + bounties, tends to result in terribleness for all, at least short-term.
Very sensible post and I agree. Even though I do work for bounties, I often also buy in ICOS and tend to baghold and I will be putting half my CHESSCOINS in my own coin asset fund, so the POS can be long term income for my people. Also maybe getting it on more exchanges that have decent volume like C-CEX etc, we can all vote and help out there will help as well.