Kinda amazing everyone wants fair distribution but no stakeholders talk about how to bring a fair amount of money to the table from broadcasting deals be it from ICC tournaments or Bilateral. Only reason BCCI opposes every such proposal. In their point of view, this all seems to be predatory behavior.
I can't even blame them if we look at numbers. They are contributing close to 70%-80% and receive 15%-18% money back. In contrast, its 3 neighboring countries contribute 1-2% at best and walk away with almost 20-ish% of revenue combined and everyone still shit on BCCI constantly.
The kind of money ICC raised from India in a recent media right auction is way too big and could dictate the drama. My fear is if by any chance in this cycle BCCI's contribution to the ICC revenue pot increases by 10% more (80+10 =90%) then this is going to be a problem for everyone. This will give BCCI immense bargaining power again and what if they decide to boycott ICC tournament? Every Broadcaster will %uck the ICC without any doubt.
BCCI contribute to around 70% of the TV broadcasting revenues, and they get 23% of the ICC funding in return ($405 million out of $1,774 million). ECB receives just 8% and the other tier 1 test nations receive just 7.2% each. In short, they receive almost 3x the revenues when compared to the second placed association. On top of that, ICC has blocked 2.5 months every year from it's calendar for the IPL. IMO, this looks fair for me. If the BCCI asks for more, then obviously the associate nation funding will be decreased even further.
as a matter of fact, i agree with you that this is fair. the question is, to what extent?
in my opinion, this is a fair deal for BCCI. it is likely that this is also fair to the teams at the top of the pyramid. do you think this is a fair thing to do for everyone?
when i say everyone, i mean the associate countries. in the long run, ICC will be unable to improve the situation of associated countries if they do not care about them. at some point, the revenue for the ICC is not going to improve for the foreseeable future. it is true that ICC may be forced to run as a non-profit project for some time if it gives more funds to the associate countries than it has been doing. after that, it will be worth it in the end.