Pros:
-Very private
-Large busy community
-Lots of supporters
-Great name recognition on bitcointalk
-Nice website
-Good forum (better looking than this one at least)
-Active mods
-Actual working product
Cons:
-Significant premine
-Few exchanges
-Deepvault is basically a pedo's dream come true
-Very little market cap
-They keep calling a signature campaign an airdrop
-They pay their community to post in the form of deeppoints
Everything they do is done to benefit the owners. It's plain to see. The biggest holders get everything, the most airdrop, the most staking rewards, the biggest multipliers for posting. The interesting part is that the coin may still have a lot of value for investors and small holders, however a ton of that value is being hoarded by the original dev team. This will come home to roost one day. Probably in the form of a stagnant price will most other coins are mooning.