Thats totally depends on your own view on ETH. You can try investing some btc to convert to etc and then hold it long enough to reap profit and then sell it. However the current altcoin market is not going well and it is suggested to stay away from it. Hence it is totally upto you to decide whether etc is a good alt or bad
The ETH is supported by several big business. For example, the bank Santeander will issue cash on the main chain.
Spanish banking giant Santander is making a bold move in the direction of Ethereum by creating a way to tie bank accounts and fiat currency to tokens on the Turing complete blockchain system.
Demonstrating this innovation was the bank's partner within the Ethereum community, EtherCamp, which has been building out the Ethereum Javascript environment for past couple of years, among other things.
The first use case of the Santander/EtherCamp CashEth project is micropayments, so leveraging the agility of the Ethereum blockchain to pay tiny amounts to read newspaper articles with zero fees, recorded on the blockchain.
Roman Mandeleil lead developer of EtherCamp told IBTimes UK: "It's a way of using a Santander bank account to convert fiat currency into tokens to be used on Ethereum."