... because the use-case for the 'pros' is completely different than your average user.
Not to mention the pro use-case you specifically refer to are the highest high volume trading accounts, interfacing with the legacy banking system and tens of thousands users, with hundreds of new ones signing up, withdrawing, depositing and transacting bitcoins 24 hours of every day since they opened.
It doesn't matter because average Joe don't know that.
And even if average Joe want to hold his coins in a cold wallet it is usually expensive and/or hard to understand how to do it and if you are fully secure or not.
Once standard wallets are easy, 100% fully secure by default and cheap or free, then average Joe will be able to enter.
Anyway average Joe don't need bitcoin for 99% of normal life transactions. So there is no point for them to buy, only for speculating.
Stupid, banks got robbed all the time, yet ppl still use it. Stop saying nonsense idiot. A BTC exchange is always targeted by hackers. An avg Joe isnt. With hardware wallet, an avg Joe dont even need to know how. Just like you dont even have to know how to fix a car to drive one.
Dumbest shit i've read from you recently. I bet you're shorting huh?
Terrible example of course. When banks get robbed you don't lose your money, insurance covers your funds. Gox didn't have insurance. So as soon as Bitstamp, BTC-e, etc receive insurance please let me know. Coinbase has insurance as a fyi.
Yeah, when banks get robbed, you don't lose your money. Just ask Cyprus. :-)
See https://bitcointalksearch.org/topic/my-bank-accounts-got-robbed-by-european-commission-over-700k-is-lost-160292. I guess it just depends on if the robber has government backing...
Insurance will be key for Bitcoin businesses holding coins, you are right. Coinbase is a good example of the right way to do it.