The media will only jump in once Bitcoin reaches the $1000 price level again. If that's going to happen, then yes, there will be a lot speculation in the price that will make the price come down again at some point after the block halving. There will be a lot YOLO people stepping into Bitcoin to make a quick profit. It will be kinda like the previous time when the price touched $1000 for the first time. Pure madness.
Like that wasn't fun!
The mainstream media unfortunately is interested only in hype and FUD, so that's why they (will) jump in at $1000.
Bitcoin still needs something epic to happen for the media to grab it and start saying good stuff about it.