For us as users : we will receive certain amount of their token according to our followers on the platform, and the activity on all the other social platforms on which we activate. We will have option to either see ads or not. If your option to see ads, each time ad shows up, an amount of tokens will automatically transferred to your platform wallet.
For miners : Miners that run Hiveway nodes will receive tokens as a reward for sharing their hardware resources.
The Platfrom will be similar to twitter, you get token for being active on HIVEWAY platform and other social media as well [ you will give them permission to access to you accounts on those websites (fb etc) ]. Also you will get reward if you see ads on their platform just like when you see ads on facebook platform without getting any reward.