The trend is so strong, everyone who just entered to this crypto world will have the perception that joining ICO & buy the token at that time will bring lots of profit while in fact, the risk is so high. What if the token is not listed on the exchange. That will be a dead investment.
But those who have stayed in the industry long enough, have a proven business, they got connections and will make sure that the project successful or at least not a total failure or scam.