They are not worth just $35M, that is just their performance fund.
But the fact is that they are not just a fund, they will offer a platform for other people to open funds and bring a ton of money into crypto. Yes, their holdings are one thing, but the added value will be the platform with its users and also the buybacks made from their profits. In Q2 they already burned almost 100,000 ICN tokens.
Well, Iconomi can be valued easily by their holdings as it acts like a fund. They collected $10M last year and their holdings are worth like $35M now while the altcoin market made ~x10-15 in that time.
That's a bad return. What surprises me is their market cap, this went up from $10M after the ICO in 2016 to $260M today, which is x26.
This is a little mismatch, x3.5 to x26, isn't it?